Information for Companies

As you may know, PETA is a nonprofit organization with more than 2 million members and supporters. Through our Caring Consumer program, we seek to gather information on the animal-testing policies of cosmetics and household-product companies, obtain signed statements of assurance from companies that meet our cruelty-free criteria, and share this information with the public. Many of our members and other people who are concerned about animal testing turn to us for definitive information on companies’ animal-testing status.

Companies interested in joining our cruelty-free lists must complete a short questionnaire and sign a statement of assurance. Upon receipt of these completed documents, your company will be added to our pocket-sized “Cruelty-Free Shopping Guide,” and our online cruelty-free company lists. Through this guide and CaringConsumer.com, we reach more than 645,000 potential customers each year. Additional opportunities for special promotions and Web site features will also be available on occasion. For example, a recent cruelty-free product giveaway on our youth-focused Web site peta2.com attracted more than 30,000 entries. Furthermore, on a weekly basis, the average number of visitors to peta2.com is 85,000, but it can be up to 375,000.

Once your company is certified as cruelty-free, you will have the opportunity to license our cruelty-free bunny logo. We continually hear from consumers who want to be able to identify cruelty-free products at a glance while shopping, and the use of our logo is the perfect way to reach them. For a one-time licensing fee of only $100, our logo can be used on your products, literature, in-store displays, and Web site. To meet your individual design needs, the logo may be used in any color combination or in black and white. If you sell an entirely vegan product line, a version that reads, “Cruelty-Free and Vegan,” is also available.

Please contact Ann Marie Dori at 757-962-8352, or send an e-mail to AnnMarieD@peta.org to request the necessary paperwork.

Thank you for your interest in being included on PETA’s list of companies that do not test on animals. We look forward to hearing from you!

If your company is already part of PETA’s Caring Consumer program, click here to ask a question or update your contact information.