Featured Cruelty-Free Company: King of Shaves

King of Shaves Is Royalty to Animals

The latest company to sign PETA’s cruelty-free statement of assurance is King of Shaves, which specializes in men’s and women’s shaving gels and skincare products. Founded in 1992 by Will King, King of Shaves started out selling one product every two weeks. These days, it sells one every seven seconds.

King of Shaves was a hands-on business from the very start—King created the formula for the original shaving oil product in his spare bedroom and then filled the first 10,000 cans himself over the kitchen sink. Now carried in 20,000 stores across the United States, including CVS, Rite Aid, Walgreens, and Wal-Mart, King of Shaves is still devoted to taking care of its customers—which means that its products will never be tested on animals. The company gives back to its animal friends too: It collaborated with the Humane Society of New York by donating products for the society’s 100th Anniversary Benefit.

King of Shaves products consistently receive rave reviews from men’s magazines such as Maxim and FHM, and one of King of Shaves’ most popular product lines, XCD, was talked up on TLC’s makeover show What Not to Wear.

PETA salutes King of Shaves for keeping animals and compassionate shavers everywhere happy. You rule!

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