Featured Cruelty-Free Company: Aveda

Some large companies still test on animals in ugly ways (click here for details), but hundreds of consumer product companies do not test on animals.

Blazing the cruelty-free trail is the Aveda Corporation, a leading manufacturer of shampoos, conditioners, hair-styling products, cleansers, perfumes, makeup, and spa products. Founded in 1978 by Horst Rechelbacher, Aveda uses freshly distilled plants and flower essences to create hair, skin, makeup, and body-care products based on aromatherapy. Aveda relies on human studies of the physiological effects of botanical ingredients to develop its broad range of products.

Aveda’s rich shampoos and conditioners turn your morning shower into a luxurious, sensory feast! Rosemary Mint Shampoo adds body to your "mane," while the PETA-popular Shampure offers a garden of lavender, orange, and 25 other floral and herbal extracts. Blue Malva adds silvery brightness to gray hair while reducing brassiness in color-treated hair. Made especially for brunettes, Aveda’s Clove Shampoo enhances warm tones and contains organic coffee. But don’t drink it!

After your shower, you can reach for more Aveda products to primp your healthy, shiny, revitalized, full head of hair. From Flax Seed/Aloe Strong Hold Sculpting Gel and Volumizing Tonic to Brilliant Finishing Gloss & Light Elements Reviving Mist, Aveda has something for you.

Pamper yourself with Aveda’s body lotions, moisturizers, and jojoba-based massage blends (the "personal blend" offers "the perfect amount of slip"-oh, my!). And add color with Aveda’s luscious collection of cosmetics. One Color Plus Two is a favorite of PETA staffers, offering economy and vibrant, plant-based pigmentation in one compact stick. A multipurpose liner for your lips or lids, the conditioning, protecting, moisturizing One Color Plus Two pencils offer up a banquet of exotic hue combinations: burgundy/copper, coastline/horizon, Sumatra/jilabi gold, and many more!

Best of all, Aveda’s products are cruelty-free, making you beautiful inside and out. Aveda products are sold primarily through boutiques and professional salons and are available in more than 20 countries, including the U.S., the U.K., Australia, and Italy.

For more information on Aveda, please visit Aveda online at: www.aveda.com.

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