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Welcome, shoppers! Thank you for being a caring consumer!

Maybe you are already aware of the company's humane testing policy, and perhaps that's why you are a customer. If so, thank you. If you're not yet a "cruelty-free connoisseur," you'll find great reasons here to help you shop with a conscience. You'll also find links to hundreds of other companies—makers of shampoos, household cleaners, cosmetics, hairspray, and other personal-care and household items—that are worthy of your support.

Why Cruelty-Free?

Whether it's baby bath wash or age-fighting moisturizer, you need to trust that the products that you put on your body and use around your home are 100 percent safe.

That's why companies such as the one that directed you to this Web site assure you of their products' safety through modern, accurate non-animal tests. Human cell cultures and tissue studies (in vitro tests) and artificial human "skin" and "eyes," for example, mimic the body's natural properties. Numerous computer virtual organs also serve as accurate models of human body parts. You'll find companies that utilize reliable, non-animal tests on our "don't test" list.

Some other companies, however, haven't updated their product-testing methods since the 1920s; these tests are less accurate and are extremely cruel to animals. Companies force large amounts of substances into animals' stomachs, drip chemicals into their eyes, and worse. Making these painful tests even more tragic is the fact that they are all for nothing—they often produce inaccurate results and are not required by law. You'll find companies that hurt animals on our "do test" list; please write to them and urge them to stop testing on animals.

You can find out more about animal tests here.

How to Be a Caring Consumer

• Join PETA's Animal Savings Club for extra-easy ways to save animals and have a clear conscience.
• Support compassionate charities when you write that end-of-the-year check! Some health charities ask for donations to help people with diseases and disabilities yet spend the money to bankroll horrific experiments on animals.
• Visit our online shopping guide to compassionate clothing to find hundreds of retailers that sell clothes and accessories made without animals' skin, wool, feathers, fur, or silk.
• Become a "cruelty-free investor" by investing in companies, mutual funds, bonds, and other investment vehicles that do not support, cause, or contribute to animal exploitation and suffering, including the destruction of natural habitats.
• Got a question? Read our caring consumer FAQs.
• We need your help in order to help animals. Please donate now.